Target Audience Maker
1. Identify the target audience information given in your brief.
2. Start to fill in the blanks. Research the demographics, geographics, psychographics and behaviours that are not in the brief but would include people that would be relevant to your campaign. Focus on 2 things. Reach and Relevance.
3. Once you have this, identify the media that these people frequently use. These should be specific platforms and media outlets.
4. Next, use the Media Packs and Targeting Tools of these platforms or outlets to identify the potential reach of your targeting.
For digital platforms you can input your targeting information into their advertising planners - e.g. Meta Ads Manager -
and it will give you a potential reach. For traditional media you can refer to media packs - e.g. The Metro Media Pack.
5. Use the tool below to lay out your information.
REMEMBER: For every point you put into your Target Audience, you need a piece of research that justifies it's inclusion.
2. Start to fill in the blanks. Research the demographics, geographics, psychographics and behaviours that are not in the brief but would include people that would be relevant to your campaign. Focus on 2 things. Reach and Relevance.
3. Once you have this, identify the media that these people frequently use. These should be specific platforms and media outlets.
4. Next, use the Media Packs and Targeting Tools of these platforms or outlets to identify the potential reach of your targeting.
For digital platforms you can input your targeting information into their advertising planners - e.g. Meta Ads Manager -
and it will give you a potential reach. For traditional media you can refer to media packs - e.g. The Metro Media Pack.
5. Use the tool below to lay out your information.
REMEMBER: For every point you put into your Target Audience, you need a piece of research that justifies it's inclusion.