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Media Selection #1
Media Selection #2
Media Selection #3
Media Selection #4
Media Selection #1
Identify your First Media Selection:
E.g. Facebook
Record research that explains how Media Selection #1 in suited to your target audience. Include links/sources.
E.g. 73% of Facebook audience fits within our target market.
Record research that explains the reach of Media Selection #1. Include links/sources.
E.g. Our potential reach through Facebook could be 17,000 people.
Record the Core Strengths of Media Selection #1.
Consider analytics tools, specification requirements (character limits, image dimension requirements) and execution options (video, story, GIF etc.)
E.g. Analytic tracking, Post Scheduling and Audience Targeting Tools.
Media Selection #2
Identify your Second Media Selection:
Copy.
Record research that explains how Media Selection #2 in suited to your target audience. Include links/sources.
Copy.
Record research that explains the reach of Media Selection #2. Include links/sources.
Copy.
Record the Core Strengths of Media Selection #2.
Consider analytics tools, specification requirements (character limits, image dimension requirements) and execution options (video, story, GIF etc.)
Copy.
Media Selection #3
Identify your Third Media Selection:
Copy.
Record research that explains how Media Selection #3 in suited to your target audience. Include links/sources.
Copy.
Record research that explains the reach of Media Selection #3. Include links/sources.
Copy.
Record the Core Strengths of Media Selection #3.
Consider analytics tools, specification requirements (character limits, image dimension requirements) and execution options (video, story, GIF etc.)
Copy.
Media Selection #4
Identify your Fourth Media Selection:
Copy.
Record research that explains how Media Selection #4 in suited to your target audience. Include links/sources.
Copy.
Record research that explains the reach of Media Selection #4. Include links/sources.
Copy.
Record the Core Strengths of Media Selection #4.
Consider analytics tools, specification requirements (character limits, image dimension requirements) and execution options (video, story, GIF etc.)
Copy.
Media Strategy
Media Selection #1 -
Media Selection #2 -
Media Selection #3 -
Media Selection #4 -
Links
Blog
Rusources
SMART Objective Maker
Target Audience Maker
Customer Profile Maker
Social Post Maker
Ideation Tool
Storyboard Tool
Evaluation Tool
Task Planner
Poster Maker
PESTEL Analysis Tool
4Ps Analysis Tool
SWOT Tool
Media Strategy Tool
Brief Summary Tool
Marketing Audits
Communications Audits
Practice Briefs