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Strengths
Weaknesses
Opportunities
Threats
Strengths
List your Strengths. These should be internal considerations.
Questions your could answer/consider:
1. What do we do best?
2. What unique knowledge, talent, or resources do we have?
3. What advantages do we have?
4. What do other people say we do well?
5. What resources do we have available?
6. What is our greatest achievement?
Weaknesses
List your Weaknesses. These should be internal considerations.
Questions your could answer/consider:
1. What could we improve?
2. What knowledge, talent, skills and/or resources are we lacking?
3. What disadvantages do we have?
4. What do other people say we don’t do well?
5. In what areas do we need more training?
6. What customer complaints have we had about our service?
Opportunities
List your Opportunities. These should be external considerations.
Questions your could answer/consider:
1. How can we turn our strengths into opportunities?
2. How can we turn our weaknesses into opportunities?
3. Is there a need in our agency that no one is meeting?
4. What could we do today that isn’t being done?
5. How is our field changing? How can we take advantage of those changes?
6. Who could we support? How could we support them?
Threats
List your Threats. These should be external considerations.
Questions your could answer/consider:
1. What obstacles do we face?
2. Could any of our weaknesses prevent our unit from meeting our goals?
3. Who and/or what might cause us problems in the future? How?
4. Are there any standards, policies, and/or legislation changing that might negatively impact us?
5. Are we competing with others to provide service?
6. Are there changes in our field or in technology that could threaten our success?
SWOT Sheet
Strengths
Opportunities
Weaknesses
Threats
Links
Blog
Rusources
SMART Objective Maker
Target Audience Maker
Customer Profile Maker
Social Post Maker
Ideation Tool
Storyboard Tool
Evaluation Tool
Task Planner
Poster Maker
PESTEL Analysis Tool
4Ps Analysis Tool
SWOT Tool
Media Strategy Tool
Brief Summary Tool
Marketing Audits
Communications Audits
Practice Briefs