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Ideation
Key Information
Brand Introduction / Key Brand Information
E.g. Irn Bru has been Scotland favourite soft drink since...
Key Communication Objectives
E.g. Increase sales and grow brand awareness...
Timing
E.g. Campaign will run between X and Y...
Budget
E.g. £50-75,000
Target Audience
E.g. Age, Gender, Interests, Geographics...
Specific Output
E.g. A Social Campaign consisting of 16 posts on Instagram and Tiktok....
Resources
E.g. Analytic Tools or Social Planners...
Stage-by-Stage
E.g. Stage 1: Identify Campaign SMART Objectives...
Brief Summary
Brand Introduction / Key Brand Information
Key Communication Objectives
Timing
Budget
Target Audience
Specific Output
Resources
Stage-by-Stage
Links
Blog
Rusources
SMART Objective Maker
Target Audience Maker
Customer Profile Maker
Social Post Maker
Ideation Tool
Storyboard Tool
Evaluation Tool
Task Planner
Poster Maker
PESTEL Analysis Tool
4Ps Analysis Tool
SWOT Tool
Media Strategy Tool
Brief Summary Tool
Marketing Audits
Communications Audits
Practice Briefs